What We Do

Noggin brings the power of data analysis to place management.

We help decision-makers plan and execute their choices with firm evidence and clear cases for success.

Falling computer costs, rising availability of data and a better understanding of what it can tell us, means the time is now…

The data and data analysis previously only enjoyed by big business is increasingly available to the masses, and Noggin can help navigate the options, advise on best practice, and bring value & competitive advantage to all organisations, no matter what size.

Noggin will continue to push for user rights and protection of privacy; challenging improper use of data. We encourage education, showing both users and practitioners the risks & challenges involved.

Where We Started

Sven Latham is a successful, seasoned expert in computer science, operations and data management, with experience in a variety of sectors, including local & national government, defence, travel and financial.

Noggin is Sven’s ambition to tackle the existing data market – where data is seen as a necessary evil, often overpriced and over-hyped.

Aware that communities and town centres were facing desperate conditions, often hard to explain, Sven set about building a comprehensive service using data to support the High Street.

The foundations of Noggin are built on strong principles, to describe how we work, why Noggin is different, and to fulfil Sven’s original goals and ambitions to support our places.

Why We Do It

We are a group of people who get a little bit excited about data and its infinite uses!

We love when it confirms things we already suspect and tells us things we never realised we needed to know.

We use it to find out more about the world and answer questions we’re curious about.

We love the creative, unusual and challenging aspects of collecting data.

We love making it accessible for all – price shouldn’t be a barrier.

We love the stories data tells, the trends it foresees and the guidance it gives.

Hmm… we’re a little bit geeky, maybe… but only about data.